Foot work. Mother New York is playing the numbers game in a new campaign for New Balance. The sports shoe brand is rolling out its 574 Clips footwear, which is constructed from the remaining bits and pieces of the 993 and 996 lines, and the agency has launched a website, 574Clips.com, featuring videos of each of the 480 pairs of the handmade 574 shoes.
Owners of a couple of new Clips can go to the site and match the Polaroid snap that came in the shoebox with the image on 574Clips.com. They then get to see a short (five to 20 seconds) video of the ‘history’ of those particular shoes, which they can ‘claim’ online and share. -source
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So this is what the New Balance 574 clips are. It's also nice to be able to see which part of the new shoe came from of the old new balance shoes.
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